Introduction
Market trends

2024: A year of innovation, growth, and recognition at Denim

Despite a historic freight recession, 2024 was a year of growth for Denim: $2B in payments, new features, and client volumes up 65%. Read the recap.

18 Dec
December 18, 2024
3
min read
Introduction
Introduction

This year marked the continuation—and hopefully the end—of the freight recession. The typical freight recession lasts 10 months; however, we are on month 34, making this the worst in history. Yet, even in challenging times, opportunities emerge.

2024 was a year of resilience and growth for Denim. Despite headwinds, Denim doubled revenue, and our clients’ volumes grew by 65%. From launching impactful new features to celebrating milestones alongside our customers, this year was all about moving forward, together. Let’s take a look back.

Celebrating Our Clients

This year, we honored Natalie Schick of Alliance Logistix as the SmartBroker of the Year, a testament to her forward-thinking approach and the impact of adopting the SmartBroker mentality. Read her story.

Driving Innovation with New Features

  • Express Factoring made its debut, allowing brokers and trucking companies to access payments in minutes—day or night—giving businesses unmatched flexibility. Learn more.
  • Brokers unlocked a new revenue stream with the ability to monetize QuickPay by adding a fee to carrier payments.
  • New flexible factoring options empower brokers and trucking companies to save on costs—offering additional discounts for clients who pay faster than N30. 

Seamless Integrations to Save Time

We introduced six new integrations, including new partnerships with carrier vetting platforms MyCarrierPortal and Highway. Brokers can now directly import carrier payment settings and details directly from MCP or Highway into Denim. The integration protects sensitive data and saves brokers significant time from duplicative data entry. 

Additionally, we’ve also expanded our TMS integrations to include McLeod, Rose Rocket, TAI, Revenova, and Aljex. Explore the benefits.

A Milestone Year in Payments

We celebrated processing $2 billion in payments—a major achievement and a sign of the growing trust freight brokers and trucking companies place in our solutions. See how we got here.

Recognition That Matters

This year, our innovation and culture earned industry-wide recognition. We secured a spot on the FreightTech 25 list, standing out as one of only two factoring companies included. At the same time, our strong culture and supportive team environment earned us recognition as a Most Loved Workplace, with features in Newsweek and inclusion in Forbes' Best Startup lists.

These accolades reflect not only the dedication of our team but also the trust and success of the customers we serve every day.

Taking the Stage at Manifest

At the Manifest conference, Denim’s CEO Bharath Krishnamoorthy sparked conversations about the future of factoring—or as we call it, ‘Reclaiming the F Word.’ He takes attendees through the history of factoring and how Denim is reimagining for a different kind of freight broker - the SmartBroker. Watch the highlights.

Bharath Krishnamoorthy presenting at Manifest
Bharath Krishnamoorthy presenting at Manifest.

Investing in Our Growth

To support our clients at scale, we raised an additional $63M warehouse facility to ensure fast and flexible funding. Read more.

Building Our Team and Culture

This year, we brought our team together for not one but two offsites in Charleston and New Orleans, strengthening our connections and focus as we continue to grow.

Denim Team in Charleston for offsite.

As we look back on 2024, we’re proud of how far we’ve come and excited for what’s ahead. Thank you to our clients, team, and partners who make this journey possible. Here’s to an even bigger 2025!

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