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Introduction
Brokers
Financial

Financial Planning for Freight Brokers [A Quickstart Guide]

Learn how to create a solid financial plan for your freight brokerage with our straightforward guide, setting you up for a more stable and successful 2025.

2 Jan
2024
2
min read
Introduction
Introduction

As another year comes to a close, it’s time for freight brokers to take a look in the rearview mirror and analyze their financial situation. The freight markets of 2023 have been unforgiving, with spot load rates and volumes plummeting by nearly 50% compared to 2022. This ongoing drastic downturn has had a significant impact on many brokerage’s finances and cash flow.

With predictions for 2024 ranging from a miraculous rebound in Q2 to a long-term freight recession that could linger through 2025, it’s more important than ever for brokerages like yours to build a robust and resilient financial plan. 

Without a solid plan, brokerages risk falling into common finance traps such as relying on receivables to sustain their operations, potentially jeopardizing relationships with carriers.

This guide will serve as a quick start to help your brokerage create sound financial structure and guardrails in your business, so you can endure next year’s volatility and come out on the other end more prepared than ever. Let’s dive in.

Key Takeaways
Save time on accounting and reconciliation

Growing your brokerage begins with a solid financial plan. This guide will show you how to write a financial plan that sets you up for success.

Download now

Why it's a problem

Thousands of small transactions make it harder to track financial health.

A Smarter Solution
Time for a Change

There’s a better way

Struggling with slow invoicing and cash flow challenges?

Denim’s automated solutions streamline your back-office operations. Explore our solutions to see how Denim can help your business scale efficiently.

Summary
Deeper Dive
1. Simplify Your Accounting Structure

Problem: Overcomplicated books with too many manual entries.


Solution: Use accounting software that integrates directly with your factoring and invoicing platform to reduce redundant data entry and improve accuracy.

2. Automate Invoice Processing
3. Gain Real-Time Financial Visibility
4. Improve Carrier Payment Processes
5. Make Data-Driven Decisions

Be part of the change hundreds are experiencing

Know a trucking company that could benefit from Denim?
Refer them and you’ll both enjoy the rewards.

Financial Planning for Freight Brokers [A Quickstart Guide]

Download the 2025 Financial Planning Guide

As another year comes to a close, it’s time for freight brokers to take a look in the rearview mirror and analyze their financial situation. The freight markets of 2023 have been unforgiving, with spot load rates and volumes plummeting by nearly 50% compared to 2022. This ongoing drastic downturn has had a significant impact on many brokerage’s finances and cash flow.

With predictions for 2024 ranging from a miraculous rebound in Q2 to a long-term freight recession that could linger through 2025, it’s more important than ever for brokerages like yours to build a robust and resilient financial plan. 

Without a solid plan, brokerages risk falling into common finance traps such as relying on receivables to sustain their operations, potentially jeopardizing relationships with carriers.

This guide will serve as a quick start to help your brokerage create sound financial structure and guardrails in your business, so you can endure next year’s volatility and come out on the other end more prepared than ever. Let’s dive in.

Freight Finance Planning Quickstart Guide

Growing your brokerage begins with a solid financial plan. This guide will show you how to write a financial plan that sets you up for success.

Download now

What is Financial Planning? 

Financial planning for freight brokers is all about building a financial system that your business can depend on. Financial planning prepares your business for growth while mitigating potential risks posed by market volatility. 

With a financial plan, you’ll know exactly where your money is coming and going every month, be able to forecast economic changes, plan for increases or losses in revenue, and more. Building your plan will involve analysis of historical data, research into market dynamics and trends, and a strategic approach to managing cash flow. Your plan will be used to mitigate risks and make appropriate decisions on hiring, firing, and expansion. It’s a flexible document that requires continual refinement and adaptation to ever-changing market conditions.

Financial planning equips freight brokers with the tools to adapt swiftly. Whether it's adjusting pricing models in response to market demand or creating contingency plans for adverse scenarios, proactive financial planning guides brokers through both the good times and the bad. 

In this guide, we’ll cover the following core elements of financial planning to make sure your brokerage is set up for success:

  1. Information gathering
  2. Assessing the current financial state
  3. Goal setting
  4. Budgeting
  5. Cash flow management
  6. Cost analysis
  7. Pricing strategy
  8. Risk management

Ready to navigate the unpredictable tides of the freight market? Don't let 2025 catch you unprepared. Download our comprehensive guide now and equip your brokerage with the financial strategies and insights needed to thrive in any economic climate. Take the first step towards a more resilient and profitable future today!

Guide | Profit & Loss Playbook

Guide | Profit & Loss Playbook

This free guide breaks down your P&L statement, shows key warning signs to watch, and shares simple strategies to improve cash flow and profitability.

Guide | 10 Niche Markets

Guide | 10 Niche Markets

This guide is designed for freight brokers like you who want to uncover new niche markets and grow their business.

Guide | Modernizing Freight Accounting

Guide | Modernizing Freight Accounting

Download our complete guide to streamline your accounting and gain better financial insights with batch entry.

Guide | Unmasking Double Brokers

Guide | Unmasking Double Brokers

Guide | Questions Brokers Should Ask Their Factoring Companies

Guide | Questions Brokers Should Ask Their Factoring Companies

Guide | How to Compete with 3PLS

Guide | How to Compete with 3PLS

Guide | 5 Additional Revenue Streams

Guide | 5 Additional Revenue Streams

Growing revenue without adding overhead is essential. This guide will help freight brokers uncover untapped opportunities for increased profitability.

Worksheet | Aging Invoice Tracker

Worksheet | Aging Invoice Tracker

Worksheet | Payments Tracker

Worksheet | Payments Tracker

Worksheet | Freight Market Sizing Worksheet

Worksheet | Freight Market Sizing Worksheet

Expand into a new industry with confidence. Run the numbers to determine profitability with our market sizing worksheet.

Template | Profit & Loss Statement

Template | Profit & Loss Statement

Get started on your Profit & Loss Statement with our free template.

Schedule a Demo

Schedule a Demo

Let's talk cash flow. Get started today!

Checklist | Holiday Preparedness

Checklist | Holiday Preparedness

Are you ready for peak season? This checklist helps freight brokers and carriers stay ahead of the holiday rush.

Guide | 8 Steps to Scale Your Brokerage

Guide | 8 Steps to Scale Your Brokerage

In 8 steps, you can scale your brokerage and grow your revenue! Download our guide now.

Guide | Evaluating Your Freight Tech Stack

Guide | Evaluating Your Freight Tech Stack

Do you know how many softwares your team uses? This guide will walk you through all the steps to audit and implement your freight technology stack stress-free.

Guide | How to Build Freight Broker Credit

Guide | How to Build Freight Broker Credit

Want better financing options? Learn how building credit can help you secure more funding and grow your business faster.

Boost Your Business Through Cold Calling

Boost Your Business Through Cold Calling

Implement these expert cold calling strategies and see your business opportunities multiply.

Guide | How to grow your freight brokerage

Guide | How to grow your freight brokerage

Begin with a growth mindset and harness these expert strategies to elevate your freight brokerage.

Guide | Freight Finance Planning Quickstart

Guide | Freight Finance Planning Quickstart

Growing your brokerage begins with a solid financial plan. This guide will show you how to write a financial plan that sets you up for success.

Checklist | Shipper Risk Information

Checklist | Shipper Risk Information

Don’t get blindsided by inadequate credit limits. Collaborate with your factoring company to accurately assess your shippers' risk using our essential checklist.

Guide | How to Stop Working Off Shipper Lists Guide

Guide | How to Stop Working Off Shipper Lists Guide

Template | Accessorial charges

Template | Accessorial charges

Ensure you and your carriers are always on the same page. Share this accessorial charges pricing sheet with your carriers before moving a load to avoid any surprises.

Scorecard | Factoring Company Switch

Scorecard | Factoring Company Switch

Is your factoring provider the right fit? Use our scorecard to see if it's time for a change.

Contact us to learn more and get detailed pricing.

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