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Joe Schulz Named Denim’s 2024 SmartBroker of the Year

Denim is excited to announce Joe Schulz, founder and president of Schulz Logistics, as the 2024 SmartBroker of the Year! Now in its third year, this award celebrates freight brokers who go above and beyond—innovating, adapting, and making a real difference in the logistics industry.

Joe’s story is nothing short of inspiring. In 2016, he started Schulz Logistics with just one employee and a simple mission: build a brokerage that avoided the mistakes he’d seen firsthand while working as a dispatcher for his father’s trucking company. Fast forward eight years, and Schulz Logistics is thriving. With 13 employees, nearly 20,000 loads moved, and over $52 million in revenue this year, Joe has turned his vision into reality.

But it’s not just the numbers that make Joe stand out. He’s in the office daily, working side-by-side with his team—teaching, problem-solving, and helping his brokers grow. Joe is always on the lookout for ways to serve his customers better, whether that’s consulting on new lane strategies or embracing cutting-edge AI tools to make operations smoother.

Schulz Logistics operates with a fully integrated technology stack, incorporating tools like a TMS from McLeod, appointment scheduling via Qued, pricing optimization through GreenScreens, communication tracking with Chaine, capacity management powered by Parade, and freight tracking using Trucker Tools. This seamless integration of advanced technologies has allowed Schulz Logistics to automate everything from bid management to carrier communication, proving that staying ahead of the curve is all about staying open to change.

"It feels great to be recognized for doing things differently. Schulz Logistics was built on honesty, transparency, and a commitment to helping our carriers and customers succeed. The SmartBroker of the Year Award validates that our approach works,” said Joe Schulz, Founder and CEO of Schulz Logistics  

The SmartBroker of the Year Award continues to showcase outstanding freight brokers in the industry. This year’s finalists demonstrated impressive achievements and forward-thinking strategies that are helping redefine the future of logistics:

To Joe, the finalists, and everyone who continues to push the logistics industry forward—congratulations! Denim is honored to celebrate your hard work, creativity, and leadership.

Ready to join the ranks of SmartBroker, let Denim help with cash flow and back-office automation. Get started today!

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