Freight brokers are mostly known for what goes on on the front end, like securing new loads, finding new customers and carriers, and making sure everything runs on time and is delivered safely. The face of every brokerage starts with leadership, sales, and business development staff. These are critical functions of every brokerage, but behind the scenes there’s an equally important side of the business: the freight brokerage back-office.
A brokerage’s back-office is essentially everything that goes on behind the scenes. It’s the backbone of your business, and takes over when loads are delivered and ends with you (and your staff) getting paid. This critical function of every brokerage is often left as an afterthought for many owners, who focus much more of their time on finding new customers and loads, hiring agents, and more. While those functions are critical to the growth and success of every brokerage, without a streamlined back-office operation, brokers may find themselves at a plateau, despite having plenty of business coming in.
For example - imagine your brokerage recently transitioned your book of business from an agency to an independent operation, like Alliance Logistix did in 2023. They transitioned from the invoice-free workflow of an agent-model brokerage to an independent brokerage, and were almost immediately overwhelmed with new paperwork, new payment processing procedures, and more.
Or picture this: your sales team just won a big bid for a shipper, but your back office isn't equipped to handle the jump from 100 to 1,000 new invoices a month.
These scenarios are common in the industry, because most brokers underestimate the amount of time and resources the back-office demands. In fact, a recent industry survey found that 78% of brokers think their back-office operations take too much time, and 52% say that they spend over 480 hours a year on just the back-office.
These bottlenecks can lead to stagnating growth, even when sales are better than ever. If your back-office can’t process the volume your team is selling, it’s almost impossible to grow. Back-office slowdowns can lead to delays in invoice processing, unhappy carriers, and ultimately lost business.
On the other hand, brokers with a streamlined back-office can cut their invoice processing time down by 60% or more, improve cash flow, and quickly adapt to improve volume without adding any additional staff.
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In this guide to the most important back-office processes for freight brokers, we break down everything you need to know to optimize, simplify, and streamline your operation. You’ll get an in-depth look into everything involved in the back-office, what resources are needed (and which you can skip), how to leverage technology, and actionable tips to improve your back-office almost overnight.
First, let’s dive into what exactly constitutes a freight broker back-office and why it's so crucial to your business.
What is a Freight Broker Back-Office?
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The first roles most brokers think of when discussing critical staff are their sales and business development teams. These are the most visible roles at every brokerage, and we agree - they’re super important members of every team!
While these front-line positions are crucial, they’re also just the first step in the lifecycle of a load. Behind the scenes, the back-office handles everything after a load is delivered, from accounting and billing to document management, reporting, relationship management, and more.
Here’s everything the back-office encompasses:
1. Accounting and Billing:
Accounting and Billing is all about invoice generation, payment processing, collections, and managing financial records. It's the financial backbone of your brokerage, ensuring that money flows in and out correctly. This includes:
- Creating and sending invoices to shippers
- Processing payments from shippers
- Sending payments to carriers
- Managing accounts receivable and accounts payable
- Reconciling financial transactions
- Handling credit and collections
2. Document Management:
Document management is where the back-office handles important paperwork such as Bills of Lading (BOLs), Proof of Delivery (PODs), and carrier contracts. This process ensures that all necessary documentation is collected, verified, and stored properly. It includes:
- Collecting and verifying BOLs and PODs
- Managing carrier contracts and insurance certificates
- Storing and organizing documents for easy retrieval
- Ensuring compliance with document retention regulations
3. Vendor Management:
Vendor management is all about overseeing relationships with various service providers and technology partners. This includes:
- Evaluating and selecting vendors
- Negotiating contracts
- Monitoring vendor performance
- Managing vendor payments
- Ensuring vendor compliance with your brokerage’s standards
4. Reporting and Analytics:
Your back-office is also responsible for generating financial reports, analyzing business performance, and preparing documentation for taxes. This helps provide brokers insights that drive decision-making and strategy. It includes:
- Creating regular financial reports (e.g., profit and loss statements, cash flow reports)
- Analyzing key performance indicators (KPIs)
- Preparing reports for management
- Compiling data for tax purposes
5. Relationship Management:
Maintaining communication with carriers and shippers, resolving disputes, and nurturing long-term partnerships. This function ensures smooth operations and customer satisfaction. It includes:
- Handling carrier inquiries and concerns
- Addressing shipper questions about invoices or services
- Resolving disputes between parties
- Maintaining ongoing communication to foster strong relationships
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The Importance of Back-Office Operations:
As you can tell, the back-office of your brokerage is about a whole lot more than just managing invoices and processing payments. It’s the heartbeat of your entire organization, and not only dictates the efficiency of your operation, but can also be a key factor that limits a broker’s growth.
Here are just a few ways back-office operations are critical to the success of every brokerage:
Business Growth and Efficiency
Back-office operations directly influence your brokerage’s ability to scale and operate efficiently. A well-organized back-office can handle increased volumes without an increase in staff, allowing for sustainable growth.
Case Study: Alliance Logistix
Alliance Logistix had a high volume of loads that quickly overwhelmed their small team. Their team was getting bogged down in paperwork and data entry, causing delays in carrier payments, and overwhelmed staff.
By streamlining their back-office processes, Alliance Logistix cut their invoice processing time by 62%, which freed up accounting staff to be reassigned to dispatch. This change alone helped them grow shipping volume by 35% month over month. New processes and a partnership with Denim helped Alliance Logistix retain one of their biggest clients who had changed their payment terms. The time savings from streamlining their back-office operations and implementing new tools allowed Alliance Logistix to finally focus again on revenue-generating activities, showing that simple back-office optimization can directly lead to business growth.
Cash Flow Management
Cash flow is the lifeblood of every brokerage, and your back-office is an essential piece of this puzzle. Efficient back-office operations ensure that invoices are sent on time, are accurate, and get paid. Coupled with partnerships with a freight factoring company, the back-office helps ensure your brokerage has the working capital needed to pay carriers promptly and fund your operation.
Customer and Carrier Satisfaction and Retention
Keeping customers and carriers happy involves a lot more than just delivering loads on time. Without a streamlined back-office, your brokerage might struggle to invoice carriers accurately, make payments on time, keep track of important documents, and more. The back office is critical in keeping customers happy, ensuring every experience with your brokerage is a good one. Finishing a load with accurate and prompt billing, collections, and payments makes it easier for customers and carriers to use your brokerage again in the future.
Data-Driven Decision Making
On top of managing the accounting and relationships of your business, the back-office also often has crucial business data that can inform decision-making. Back-office tools and processes for reporting and analytics give leadership the information they need to make data-driven decisions about everything from pricing to operational improvements.
Risk Mitigation and Compliance
A freight broker’s back-office plays a vital role in risk management and compliance. From ensuring compliance with industry regulations and standards to maintaining accurate financial records, the back-office helps safeguard against operational and financial risks. It also plays an important role in ensuring regulatory compliance and record-keeping. Proper documentation, record-keeping, and reporting processes are essential for meeting industry standards and regulatory requirements such as those set by the DOT and FMCSA.
Employee Satisfaction and Retention
If you’ve ever tried to assign an agent to an accounting task, you know how important the back-office can be in keeping staff happy. Efficient back-office processes can significantly improve employee satisfaction by keeping them out of the weeds of manual, repetitive tasks like data entry, keeping them happy and engaged in more business-critical tasks.
Essential Processes for a Successful Back-Office:
There are a few processes that brokers should master for a successful back-office: Accounting and billing processes, document management processes, relationship management, and reporting and analytics. These processes are essential tasks for every freight broker’s back-office, and below we’ve outlined a breakdown of how to optimize and systemize each.
1. Accounting and Billing Processes for Brokers:
Accounting and billing should be one of the first priorities for freight brokers, and breaks down into three categories: Timely collections, payment processing, and managing disputes.
Timely Invoicing and Collections:
Timely invoicing and collections means ensuring all bills are sent quickly and paid on time. This is an essential step to maintain healthy cash flow in your business. Here's a step-by-step guide to optimize your collections process:
Establish clear payment terms:
- Agree on payment terms and expectations with your customers upfront.
- Consider offering incentives to customers to encourage prompt payments, such as discounts for early payments, fees for longer payment terms, etc.
Simplify and automate invoicing:
- Use software that auto-populates most fields for your invoices to simplify and streamline invoicing upon load delivery.
- Ensure invoices are clear, accurate, and include all necessary details and paperwork.
Create a standardized follow-up process:
- Create an aging report to track outstanding invoices.
- Implement automated reminders at set intervals (e.g., 7 days before the due date, on the due date, 7 days after the due date).
- Develop an escalation process for overdue payments (e.g., email reminder, phone call, final notice, begin collections process.)
Create a system to monitor and analyze payment trends:
- Regularly review customer payment histories to monitor for late payments or consistent issues.
- Identify consistently late payers and consider adjusting their terms or requiring prepayment.
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Payment Processing
Establishing and streamlining your payment processing helps minimize errors like misdirected payments, prevents credit score drops due to late or missed payments, and helps avoid delays. Here's how to optimize this process:
- Maintain accurate carrier and customer information:
- Regularly verify and update payment details and provide an easy way for carriers and customers to update their information (such as an online portal).
- Build credit by optimizing payments:
- When possible, establish Net-30 payment terms with carrier factoring companies to build and improve your credit rating with reporting agencies like Ansonia. Net-30 terms are considered the most favorable terms for building credit, and will improve your reputation with factoring companies.
- Monitor cash flow:
- Use cash flow forecasting tools to anticipate upcoming payment needs.
- Maintain sufficient working capital to ensure timely carrier payments.
- Consider using a factoring service:
- Factoring services allow you to make payments to carriers quickly and easily, without waiting for your customers to pay you first.
Managing Disputes
Handling disputes professionally is crucial for maintaining good relationships with both carriers and customers. Many disputes can even be prevented before they begin by clearly explaining fee structures, accessorials, and more.
Here's a systematic approach to dispute resolution:
- Communicate all fees and potential accessorial charges upfront with customers:
- Most disputes arise from a misunderstanding or miscommunication about pricing. Heading off these disagreements with clear communication can resolve disputes before they happen.
- Carriers will often have additional accessorial charges that get tacked on to the base rate of a job for unexpected services or expenses. Communicating about these charges and billing for them separately ensures there are no misunderstandings. (Read more about the 6 most common accessorial charges here, so you can more easily communicate with your customers about them.)
- Establish a clear dispute resolution process:
- In the case of a dispute, create a written policy outlining steps for dispute resolution and train your team on this process to ensure consistency.
- Document all interactions:
- Use a CRM or similar system to log all communications related to disputes. Encourage written communication (e.g., email) to document all interactions.
- Investigate thoroughly:
- Gather all relevant documents (e.g., rate confirmations, BOLs, invoices).
- Speak with all parties involved to understand different perspectives.
- Communicate clearly and promptly:
- Keep all parties informed throughout the resolution process.
- Explain decisions clearly, referencing relevant documents or policies.
- Learn from disputes:
- Analyze patterns in disputes to identify and address root causes.
- Use insights to improve processes and prevent future disputes.
2. Document Management Processes for Freight Brokers:
Once your accounting and billing processes are in order, it’s important to set up a document management system and processes. This ensures all your documents are stored safely and securely, are accurate, and can be found quickly when they’re needed.
Accuracy and Compliance Processes:
Maintaining accurate records is essential for regulatory compliance and smooth operations. This includes accurate data entry, gathering and storing payment information, and storing relevant documents. Here's how to optimize this process:
- Establish an onboarding process:
- Use standardized forms with required fields to ensure all necessary information is collected when new carriers or customers are onboarded.
- Implement data validation rules to catch errors at the point of entry.
- Audit documents regularly:
- Conduct audits of entered data to check for accuracy.
- Use automated tools to flag potential discrepancies for human review.
- Stay updated on compliance requirements:
- Regularly review and update your processes to align with changing regulations.
- Consider using compliance management software to stay on top of requirements.
Document Management:
Efficiently collecting and auditing Proofs of Delivery (PODs), Bills of Lading (BOLs), and vendor contracts is crucial. Here's how to optimize this process:
- Implement a digital document management system:
- Choose a system that allows for easy storage, retrieval, and sharing of documents, either in a dedicated document management system or inside your TMS.
- We recommend using a cloud-based solution for accessibility and ease of use.
- Establish clear naming conventions:
- Create a standardized naming convention for all documents.
- Set up a logical folder structure that aligns with your business processes.
- Implement a document verification process:
- Use automated tools like Denim Audit to check documents for completeness and accuracy.
- Establish a human review process for documents that fail automated checks.
3. Relationship Management
Managing relationships is a softer skill, but is equally important in growing your brokerage and streamlining your operation. There are generally three core relationships that your back-office will deal with regularly: carriers, customers, and vendors.
Carrier Relationships:
Building strong carrier relationships is key to growing any brokerage. Brokers should implement systems and processes for fielding calls, payment inquiries, and resolving disputes. Here's how to optimize this process:
- Train dedicated team members on carrier management and policies:
- Assign specific team members to manage carrier relationships, field calls about payment inquiries, and resolve disputes.
- Provide training on effective communication and relationship-building skills.
- Implement a QuickPay option for carriers:
- QuickPay helps improve carrier relationships through fast payments and cuts down on carrier inquiries about their payment status. While only 41% of carriers use QuickPay to get paid, 91% of carriers who use it say it’s their preferred method of being paid! Making this option available to the carriers who prefer it vastly improves your standing with them
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- Implement a carrier portal:
- Implement an online portal where carriers can access load information, upload documents, and check their payment status quickly and easily.
- This improves transparency and reduces the need for phone calls and emails.
- Establish a dispute resolution process:
- Create a clear, fair process for handling disputes with carriers.
- Train your team to approach disputes with a problem-solving mindset
- Provide regular and proactive communication when needed:
- Proactively communicate with carriers about load statuses, potential issues or delays, the status of payments, and other needs. Much of this can be automated through email or text notifications.
Customer Relationships:
Establishing and maintaining strong customer relationships extends beyond just the sales team. It also involves communicating with customers about invoices and payments, load statuses, resolving disputes, and building long-term relationships. Here's how to optimize this process:
- Use a Customer Relationship Management (CRM) or Transportation Management System (TMS):
- Use a TMS or CRM to track all customer interactions, needs, and preferences.
- Train both back-office staff and front-of-house agents on the TMS or CRM to ensure appropriate data is added when needed.
- Provide customer service training:
- Train all staff, including both front-of-house and back-office teams, in customer service skills.
- Emphasize the importance of every interaction in maintaining customer satisfaction.
- Establish a regular communication schedule:
- Set up automated updates for key stages of each shipment.
- Consider having regular check-ins with key accounts to ensure satisfaction and identify any areas of concern or improvement for your brokerage.
- Implement and use a customer portal:
- Implement an online portal where customers can track shipments, access invoices, and communicate with your team. This improves transparency and customer satisfaction
Vendor Management:
Choosing the right vendors can often mean the difference between a simple and efficient back-office and a convoluted one. This makes effective management of external vendors another important aspect of back-office relationship management. Here's how to optimize this process:
- Develop a structured vendor vetting process:some text
- Create a standardized checklist to use when evaluating potential vendors.
- Include criteria such as business stability, industry reputation, and technical capabilities.
- Conduct thorough background checks and request references as needed for mission-critical vendors.
- Establish clear contracting procedures:some text
- Develop standardized contract templates for different types of vendors, and carefully review contracts provided by vendors to ensure they meet your criteria.
- Include clear performance metrics, service level agreements (SLAs), and termination clauses.
- Consider having legal counsel review large contracts before signing.
- Monitor vendor utilization and performance:some text
- Regularly review internal usage data for all vendor services and tech platforms to ensure you're getting value for money.
- Consider consolidating vendors where possible to streamline operations and potentially negotiate better rates.
- Conduct periodic performance reviews based on predetermined KPIs.
- Establish a process to manage vendor lifecycles:some text
- Develop clear processes for onboarding new vendors.
- Create offboarding procedures to ensure smooth transitions when ending vendor relationships.
- Regularly reassess vendor relationships to ensure they still align with business needs.
4. Reporting and Analytics
Lastly, a streamlined back-office puts all these things together with consistent reporting and analytics. Consistently tracking important metrics and KPI’s is an essential part of every freight broker’s back-office operations, and helps monitor the health of the business, identify areas for improvement, and provide important tax documentation.
Financial Reporting:
Accurate and timely financial reporting is crucial for informed decision-making. Here's how to optimize this process:
- Implement a robust accounting system:some text
- Choose accounting software that integrates with your TMS and other systems.
- Ensure your accounting software can generate standard financial reports as needed, such as P&L, balance sheet, cash flow statements, and more.
- Develop custom reports:some text
- Create reports tailored to your business needs such as profitability by customer or by lane.
- Use data visualization tools to make complex data more accessible, easy to understand, and interpret.
- Automate report generation:some text
- Many accounting tools let users schedule reports on a regular basis. Use these tools to automate much of the weekly, monthly, or quarterly reporting.
- Use dashboards for real-time access to key metrics.
Tax Documentation:
Creating a tax documentation system is essential for compliance and maintaining the financial health of your brokerage. Here's how to optimize this process:
- Use automation to streamline tax documentation:some text
- Use software that automatically categorizes transactions, receipts, and expenses for tax purposes.
- Ensure your accounting system can generate appropriate reports for tax filings.
- Maintain detailed records:some text
- Keep thorough documentation of all income and expenses.
- Use digital storage solutions to organize and easily retrieve tax-related documents
- Conduct regular tax planning:some text
- Review your tax situation quarterly to identify opportunities for tax savings.
- Consider the tax implications of major business decisions, expansion, equipment purchases, etc.
That’s it! By mastering these back-office processes, you'll create a solid foundation for your freight brokerage to streamline your operation.
However, managing all these tasks manually can seem overwhelming and overly time-consuming. That’s why next we'll cover how technology and third-party services and freight software can support and streamline your back-office operations, allowing you to focus on growing your brokerage.
Technology and Services to Support Back-Office Operations
While these processes and systems outlined above may seem daunting, don’t fret! There’s a lot of technology and services that can be used to help manage these systems with a lean staff. Using appropriate technology helps reduce the time spent on back-office tasks, so you can spend more time focusing on growing and expanding your brokerage.
These pieces of technology and back-office software also help keep overhead costs down, and scale alongside your brokerage, freeing up resources to expand.
Factoring
Processes supported: Collections, invoice generation, carrier payments, cash flow management, and financial reporting.
Factoring is an essential tool for most freight brokerages. Factoring helps brokers looking to streamline their back-office collections process, invoice generation, carrier payments, and more. Factoring involves selling your unpaid invoices to a factoring company to access the vast majority of the invoice upfront, so you don’t have to wait 30-90 days for your customer to pay. This instantly improves cash flow and reduces the burden of collections and payment processing.
Case Study: River City Logistics
River City Logistics started out small like many small brokers, transitioning from an agency model to an independent brokerage. Like most small teams, they wanted to scale sustainably without growing their headcount too quickly. They needed a solution to equip their billing lead with the tools to operate as a one-person team.
By implementing factoring, River City Logistics avoided hiring 1-2 new staff to support back-office operations.
Automation enabled one person to handle the increased workload efficiently, all while keeping carriers happy and paid quickly with QuickPay.
Read more about how factoring can streamline operations here.
Accounting Tools and Software:
Processes supported: Expense tracking, tax season preparedness, and payroll.
Implementing an accounting system is crucial for maintaining accurate financial records and simplifying tax preparation. While there are lots of different accounting software for freight brokers out there, it’s important to choose an established vendor for such an important task, making QuickBooks a popular choice. Denim's factoring services integrate seamlessly with QuickBooks, further streamlining your financial processes.
Audit Tools and Software:
Processes supported: Payments, collections, and document management.
New tools and innovations have recently made document auditing significantly faster and easier for brokers. By leveraging AI-powered audit tools, brokers can significantly reduce the time spent manually reviewing documents for accuracy. These tools can scan invoices, BOLs, and other crucial documents, flagging discrepancies and potential issues for review.
A recent report by ControlPay found that only 17% of invoices are accurate - leading to costly mistakes, unhappy customers, and countless hours wasted. Using an AI freight document auditing tool can quickly and easily spot mistakes early, automate invoice matching, and streamline the document auditing process for your back-office.
Document Collection and Inbox
Processes supported: Document management, carrier communication.
An automated document collection inbox is a resource where carriers can send BOLs, PODs, and invoices, simplifying document collection and processing. This streamlined workflow eliminates the need for long email chains and follow-up calls to find the right documentation, and eliminates redundant data entry.
Denim offers a free document collection tool for all factoring clients, allowing easy attachment of required documents to a job with a single click. This eliminates the need to download and upload documents between platforms, saving time and reducing errors.
Carrier Onboarding Software:
Processes supported: Carrier relationships, document management.
Efficient carrier onboarding is crucial for maintaining compliance and starting relationships out on the right foot. Tools like MyCarrierPortal can streamline the process of collecting payment information, signing and sending contracts, collecting insurance information, and more.
By implementing these different pieces of freight broker software and systems, brokers can significantly improve their back-office efficiency. This gives your team more time and freedom to focus on growth, instead of being bogged down in paperwork and accounting tasks.
Conclusion
If you want to grow your brokerage, a streamlined back-office is essential. It’s the backbone of your business, and provides the front-of-house agents and brokers the resources they need to close more deals.
Throughout this guide we've outlined the most important components for efficient and effective back-office for freight brokerages. Let's recap the essential points:
- The importance of back-office operations can’t be overstated. While often overlooked, these processes are the backbone of a successful freight brokerage, enabling growth, ensuring compliance, and maintaining strong relationships with carriers and shippers.
- The most important back-office processes include accounting and billing, document management, relationship management, and reporting and analytics. Creating efficient processes in these areas is crucial for running a lean and efficient operation.
- Technology and software solutions play a vital role in streamlining back-office tasks. From factoring services to document management systems, these tools can significantly reduce overhead costs and free up resources to scale your brokerage.
Here are some of the most important next steps to start improving your back-office operations today:
- Assess your current processes: Identify bottlenecks and inefficiencies in your existing back-office operations. Look for tasks that are time-consuming or prone to errors.
- Identify technology and software solutions: Investigate tools like factoring services, accounting software, and document management systems that align with your specific needs.
- Implement standardized procedures: Develop clear, written processes for tasks like invoice processing, dispute resolution, and document management. This ensures consistency and makes it easier to train new staff.
- Invest in training: Ensure your team is well-versed in using the tools and following the procedures you've put in place. Regular training sessions can help maintain efficiency and adapt to new technologies and software as they’re implemented.
By focusing on streamlining your back-office operations, you're setting your freight brokerage up for sustainable growth. An efficient back-office is about more than just reducing costs - it enables your team to focus on what really matters: building relationships, moving freight, and growing your business.
If you’re ready to learn more about how to improve your business and grow with an efficient back-office, take a look at our guide to freight broker software here, or speak with a member of our team here to find out how Denim’s back-office solutions can help your brokerage scale.
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Shipper Credit Evaluation: A Risk Assessment Checklist
Don’t get blindsided by inadequate credit limits. Collaborate with your factoring company to accurately assess your shippers' risk using our essential checklist.