“Denim understands trucking”—why this asset-based brokerage chose a better factoring partner

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A mid-sized logistics company, founded by an industry veteran with decades of experience, has successfully scaled its asset-based brokerage by leveraging flexible financial solutions and automation. Since partnering with Denim in 2021, the company has maintained a lean operation while growing its fleet and brokerage services.

Key benefits of the partnership: 

  • Saved money on fees by factoring only the loads that needed funding
  • Onboarded new customers faster with same-day credit checks
  • Received integration advice from dedicated support representative that supported growth without adding headcount

About Asset-based Brokerage

The company’s founder began in logistics with a family-owned trucking business and later spent over 25 years working for major transportation providers. In 2020, he launched his own freight brokerage, followed by a fleet expansion in 2022.

With a strong commitment to reliability, transparency, and operational efficiency, the company needed a financial partner that could support its growth without disrupting its workflows. “I wanted to scale in a way that didn’t require reworking my entire system,” the founder explained. That’s where Denim came in—offering flexible factoring and automation that fit seamlessly into the company’s existing tech stack.

Location
Kentucky
Founded
2020
Tech Stack

The founder had a clear vision: a tech-driven operation with minimal overhead, automation, and a paperless environment. While access to capital was essential, he didn’t want to factor every invoice—some clients paid promptly, making selective factoring a better fit. Finding a financial partner that understood the trucking industry’s unique needs and offered flexibility was crucial.

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Why the asset-based brokerage chose Denim

  • Financial Stability: A strong funding foundation to support growth.
  • Technology-Enabled Solutions: Automation to reduce administrative burdens.
  • Industry Expertise: A factoring partner built for trucking, not just any business.
  • Exceptional Customer Service: A dedicated account team offering proactive support.
“Denim is financially stable, has great technology, and provides excellent customer service. They really understand the industry. If you're in trucking, it’s worth a conversation.”

The benefits of Denim

Flexible Factoring for Smarter Cash Flow

When launching fleet operations, the founder initially factored only a few invoices. As the business grew, selective factoring became a vital tool for managing cash flow efficiently.

“At first, I didn’t need factoring much for my fleet business. But as we scaled, it became a reliable cash flow solution. Now, I factor close to 80% of our fleet invoices because it simplifies operations—I don’t have to worry about collections or waiting for payment.”

With Denim, the company saves on fees by factoring only what’s needed while automating invoicing and collections. This streamlined back-office workflow allows the founder to focus on growth rather than manual tasks.

Confidently taking on new business with fast credit checks

Fraud prevention is a major concern in the industry, and Denim’s real-time credit checks provide the assurance needed to onboard new customers with confidence.

“Not all business is good business. Denim’s fast credit checks help us vet potential customers quickly. I submitted a request after 5 p.m. and got confirmation that same night.”
A trusted partnership with dedicated support

Beyond factoring, Denim’s industry knowledge and personalized service have made a significant impact. When the company faced challenges with its initial TMS, Denim’s account team recommended a better-integrated solution that aligned with its operational goals.

“What stands out about Denim’s support is that it’s not just about fixing issues. They take the time to understand our business and make recommendations to help us succeed.”

Summary

After three years of partnership, the company continues to benefit from Denim’s financial stability, automation, and dedicated customer service. With selective factoring, efficient scaling, and expert support, the founder can focus on running a successful brokerage and fleet operation.

As the business grows, Denim remains a trusted financial partner, ready to support the next phase of expansion.

Want to see how Denim can support your trucking company’s growth? Schedule a demo today.

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